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Effi - Bloom
Around the world in a music video - to shoot in Kärnten’s Minimundus is such a brilliant idea I wonder why nobody seems to have thought of it before.
Something I’d never have thought before is how much I enjoy the music of Effi now that the weather is somewhat appropriate for upbeat music like this.
Effi - Fish, from Closer, out now via The Arcadia Agency
As digital natives, we’re perfectly content with music as computer files instead of on a physical medium. But from time to time, I will hold a CD in my hands, and once I open the envelope, a wave of nostalgia hits me every time. Remember when booklets were more than just four pages with some text and maybe a photo or two? Sometimes, these 12x12cm were works of art in themselves. There are no lyrics in the Closer booklet, but it does contain the Effi mascot - an astronaut - which you can cut out and fold and put on your desk or tape to your fridge.
I used to think the music of Effi was rather flat, but I recently learned that it is just mixed and mastered in a very centered way. With the signature ukulele sounds and horn section, you get the radio-suitable, almost too sweet Effi sound that has been incredibly successful so far. Sometimes it gets dangerously close to one certain Marque - but actually, why would that be a bad thing, Electronic Lady and One To Make Her Happy still are two of my favourite guilty pleasures. Either way, the songs are always catchy and upbeat. Except for this track - Fish is the most fragile one of the new songs, and as far as I am concerned, possibly one of my favourites.
Wenn die Lieder kürzen, kürzen wir Satzzeichen.
Bye Baby - Effi
Well, this stop motion video is very close to being too cute even for us but I think the heavy featuring of toilet paper (might be kitchen roll. Don’t know. Don’t care.) turns it around.
wikipedia says:
Effi ist ein Musikprojekt aus Graz, das sich durch verschiedene Musikstile, wie der Elektroakustik und Einflüssen des Jazz (als auch des Swings, des Reggaes und des Drum and Bass) auszeichnet
but we’re just gonna go ahead and call it indie pop.
